Sam Concepcion (born October 17, 1992) is a young Filipino singer, dancer, actor, host and model. He emerged as "The Brightest Star" for the Big Division in Little Big Star's Season 1. He is now co-managed by STAGES and ABS-CBN's Star Magic.

Samuel Lawrence Lopez Concepcion, more widely known as Sam Concepcion, was born on October 17, 1992. His parents are Raymund Concepcion and Gene Concepcion. Sam also has three siblings - Kuya Red (23), Diko Kevin (22) and as Sangko Sam to their baby sister, Gabby (11). At the age of 2, he was already able to carry a tune and dance to simple songs. By the time he was 5 years old, he was already in theater. Inevitably, Sam pursued singing and dancing.

Rise to Stardom

Sam's major TV exposure came via Little Big Star on ABS-CBN. Sam easily got the attention of the judges and viewers. He was initially dubbed as the Singing Crush ng Bayan and had been constantly a crowd's favorite. In fact, he was voted as "My Favorite Star" for having the most number of text votes, which comprised 52% of all the total votes. During the Grand Finals, Sam sang "I Can't Stand Still" from Footloose, one of the highly successful musicals produced by STAGES. He eventually won the whole competition with the title, "The Brightest Star" for the Big Division over equally talented kids, Gian Barbarona was a second placer while Charice Pempengco was a third placer. Since then, Sam has steadily risen towards stardom.

Sam was just five years old when he first performed in theater through a worship cantata. This soon earned him the role of the young Jose Rizal in a play, "Sino Ka Ba, Jose Rizal." While playing the part of the said character, he was discovered by David Cosico who has become his manager. David encouraged Sam to join Trumpets Playshop, a workshop where he continuously honed his skills in singing, dancing, acting, modeling, and hosting. At the age of nine, Sam was already an accomplished performer and theater actor with various plays under his name. One of which is when he played Edmund in the stage adaptation of "The Lion, The Witch, and The Wardrobe." His musical influences include Gary Valenciano, Michael Jackson, Usher, and Christian Bautista.

Before Little Big Star, Sam had already appeared on TV, including his widely known commercial with his real-life dad as the rapping kid in Maggi Sinigang sa Miso. He also appeared in children's shows such as Sineskwela and Hirayamanawari. While making TV appearances, he was still active in theater, performing in productions including Peter Pan and the Time Machine, Ragnarok, and Mr. Noah’s Big Boat. Aside from acting, Sam also had a regular hosting stint in ABC-5’s A.S.T.I.G. (All Set To Imitate God), a show that told stories about God and worship. In addition, Sam guested in Christian Bautista's concerts, namely Heartfelt and Color Everywhere.

Sam Concepcion's biggest break happened when he joined Little Big Star, a singing competition in ABS-CBN, which searched for young talents. He eventually won the search, earning the title as "The Brightest Star." Through this competition, Sam Concepcion's fanbase, collectively called the "Samsters," was formed and has been continuously growing.

But prior to winning Little Big Star, Sam was offered endorsements and projects. He is an endorser of Bench, a famous clothing line in the Philippines. He had also appeared in several magazine covers and features namely K-Zone, Total Girl, YES!, Hi, Inside Showbiz, Star Studio and other leading magazines in the country. In the September 2006 issue of Candy magazine, Sam was announced as Candy Cuties’ Number One Cutie and won the title again the following year.

Since then, Sam has achieved a whole lot more. He dubbed the voice of the main character Koyuki in Beck, an anime musical. He also starred in the ABS-CBN primetime shows, Super Inggo as Boi Bawang, one of the main characters and Walang Kapalit as the young Piolo Pascual.

Sam is still a regular host of YSpeak and a semi-regular on ASAP '08. He is also doing various tours for different purposes. One is an album tour, wherein he goes to different malls to promote his album. The other is a school tour in relation to his appointment by the Philippine's Department of Education as the newest Youth Role Model and Spokesperson. Being such, Sam encourages students across the country to prioritize their education. Sam was also appointed as the official spokesperson for the Philippines in the asian-wide campaign of Business Software Alliance's B4USurf campaign against online piracy and safe internet use. To add to that, Sam is still the Youth Ambassador for Education and the Arts in the 3rd District of Manila. In addition, Sam is now the newest addition to ABS-CBN's Star Magic talents, with a co-management contract with STAGES. He was launched as a Star Magic talent last February 10, 2008 on ASAP '08.

Just recently, Sam was chosen by Dreamworks to sing the theme song entitled, "Kung Fu Fighting," for the animated movie, Kung Fu Panda, for its Philippine run. His version of "Kung Fu Fighting" is included in the Asian soundtrack album, which also includes the cover of Korean superstar, Rain. With this project, Sam is the first Filipino artist to have collaborated with Dreamworks.